Feb 19, 2019
Medtronic, Johnson & Johnson, And The Da Vinci Surgical Robot
With Johnson & Johnson's announcement on Wednesday that it will acquire Auris Health Robotics for $3.4 billion in cash and $2.35 billion in milestone payments, the 20-year global dominance of Da Vinci's surgical robots will be completely shaken. Now, Medtronic has acquired Mazor Robotics, an orthopaedic robot company, with the former's total sales eight times that of Intuitive, and Verb Surgical, a joint venture between Johnson & Johnson and Alphabet (Google's parent company), is expected to enter the surgical robot market next year. . They are likely to compete directly on the price to grab the market.
You know, the Da Vinci robot is priced at about $1.5 million, and the replacement parts for each robot are priced at about $1,900. The 30% net profit margin even exceeds that of Microsoft. The market cannot be fat.
According to foreign media reports, in the robotic surgery market, the US medical robot company Intuitive Surgical (intuitive medical) security has been firmly ruled for 20 years. But now, new rivals such as Google's parent companies Alphabet, Johnson & Johnson, and Medtronic are entering the market and grabbing market share. Intuitive I am afraid I will never feel secure again.